Former Texas Congressman Beto O'Rourke, whose ultimately unsuccessful bid for the U.S. Senate in 2018 earned him a fervent and national following, announced Thursday morning that he is running for president in 2020.
"This is a defining moment of truth for this country and for every single one of us," O'Rourke said sitting alongside his wife, Amy, in his official announcement video released Thursday morning. "The challenges that we face right now; the interconnected crises in our economy, our democracy and our climate have never been greater."
In kicking off his campaign, O'Rourke hit on a laundry list of policy issues that will dominate the discussion throughout the Democratic primary, from health care, to combatting climate change and reframing the debate around an issue President Donald Trump has sought to define throughout his first two years in office: immigration.
"All of us, wherever you live, can acknowledge that if immigration is a problem, it's the best possible problem for this country to have, and we should ensure that there are lawful paths to work, to be with family, and to flee persecution," O'Rourke said.
Chip Somodevilla/Getty Images, FILERep. Beto O'Rourke leaves his neighborhood polling place after voting on Election Day, Nov. 06, 2018 in El Paso, Texas. Interested in 2020 Elections? Add 2020 Elections as an interest to stay up to date on the latest 2020 Elections news, video, and analysis from ABC News.
O'Rourke also said his campaign will be about confronting "the hard truths of slavery, and segregation and suppression in these United States of America."
The native Texan also previewed an upcoming event in his hometown of El Paso on March 30, which will likely serve as an official launching pad for his presidential bid.
O'Rourke, 46, will begin his presidential campaign in the crucial early voting state of Iowa, embarking on a three-day swing through Iowa starting Thursday afternoon to introduce himself to voters and begin to distinguish himself amid a crowded Democratic field of more than a dozen candidates.
While in Iowa, O'Rourke plans to visit eight counties that voted for Barack Obama in 2012 before flipping to Trump in 2016, a sign that he is already hoping to target voters that have gravitated away from the Democratic Party in recent years.
O'Rourke will also campaign this Saturday for Democratic state Senate candidate Eric Giddens, an appearance confirmed earlier this week in a video posted on Twitter.
However, the trip to Iowa this weekend comes as O'Rourke appears to have lost early ground against his potential Democratic rivals.
While a December 2018 Des Moines Register poll of likely Iowa Democratic caucus-goers showed O'Roruke garnering 11 percent of the vote, a poll by the same outlet released this past weekend showed his support had dipped to just 5 percent.
But despite the likely difficult road ahead, O'Rourke's foray into the presidential race is the culmination of an unlikely political rise that began with the three-term congressman and former El Paso City Councilman's decision to challenge Republican Sen. Ted Cruz in the 2018 U.S. Senate race in Texas.
Following his narrow loss to Cruz the months of speculation around O'Rourke's political future kept him in the conversation about possible contenders for the Democratic Party's presidential nomination, despite questions over whether or not a failed Senate candidate with a thin congressional record could be a viable candidate.
However O'Rourke's unorthodox Senate campaign, which shunned traditional strategists and instead relied on the candidate's organic appeal, broke fundraising records and earned him a national profile that he now hopes will take him all the way to the White House.
His off-the-cuff style, typified by his campaign's frequent livestreams that showed the candidate in intimate settings with supporters and his family, endeared him to a national audience, even if it did not ultimately earn him a seat in the U.S. Senate.
In an interview published Wednesday in Vanity Fair magazine, O'Rourke stopped just short of announcing a presidential bid, but made it clear he believes he can find success in the Democratic field.
Tom Reel/San Antonio Express-News/ReutersRep. Beto O'Rourke speaks, as Senator Ted Cruz looks on, during a debate at the KENS-5 Studios in San Antonio, Texas, Oct. 16, 2018.
"You can probably tell that I want to run,” O'Rourke said. "I do. I think I’d be good at it. This is the fight of our lives. Not the fight-of-my-political-life kind of crap. But, like, this is the fight of our lives as Americans, and as humans, I’d argue."
Last month O'Rourke teased an upcoming announcement that led many to believe he would seek the Democratic nomination for president, saying that he and wife Amy had made a decision regarding his political future.
"Amy and I have made a decision about how we can best serve our country," O'Rourke told The Dallas Morning News in a statement confirmed by ABC News. "We are excited to share it with everyone soon."
That statement followed a high-profile interview with Oprah Winfrey in early February, where O'Rourke said we would make a decision on a presidential run by the end of the month.
"We want to play as great a role as possible making sure that this country lives up to our expectations, to the promise, to the potential that we all know her to have," O'Rourke said.
A few weeks after that interview O'Rourke led a counter-rally during President Donald Trump's visit to El Paso, an enticing split-screen that provided him with a platform to directly take on Trump in his hometown.
The former congressman has also visited the state of Wisconsin earlier this month, meeting with students at a technical college in Milwaukee and at the University of Wisconsin in Madison.
But as he enters a crowded Democratic primary field that already includes six U.S. senators, O'Rourke will likely face questions about whether he has the experience to be commander-in-chief.
The political path of the former El Paso city councilman who went on to represent the city for three terms in the U.S. House has garnered comparisons to President Abraham Lincoln, who ran unsuccessfully for the U.S. Senate in 1858, only to win the presidency two years later.